Press Release:
Press Release
News Article March 2005
Founder Carol Cone Becomes Chairman
BOSTON, March 23 /PRNewswire/ -- Jens Bang has been named chief executive officer of Cone Inc., a brand strategy and communications agency that works in the areas of cause branding/corporate citizenship, marketing communications, and issues/crisis management. Founder Carol Cone will continue her active involvement with the company in the new role of chairman.
"Jens Bang's skills include nine years of experienced leadership at Cone, as well as a career of expertise in marketing major brands. This diverse background will continue to support Cone's tradition of bringing highly- creative solutions to client brand building and marketing challenges," said Chairman Carol Cone.
Bang came to Cone as executive vice president and chief marketing officer in 1997 and for the past six years has served as president and COO. Bang's career has covered both agency and client positions focused on building global brands, including senior executive experience at Timberland, Reebok, Rockport, and Nordica USA. "Today's business landscape has been altered by the influence of the Internet, by several years of corporate misdeeds, and by an atmosphere of anxiety," said Bang. "Cone Inc.'s core skills are an ideal match for companies recognizing the increased importance of building brand trust as a strategy for success in marketing, corporate citizenship, and strengthening reputation."
As chief executive officer, Jens Bang will have responsibility for areas including client relationship management and programming, human resources, agency marketing, finance and overall operations.
Carol Cone, in the new role of chairman, will continue to guide the agency's overall vision and strategy in partnership with Bang. As well, she will continue to spearhead the agency's thought leadership and programming in cause branding and corporate citizenship. "Corporate citizenship is requisite in today's transparent and increasingly commoditized economy. So often companies strive to inform when they really should strive to inspire. In this role, I will be able to spend more time evolving Cone's capabilities and leadership in this exciting arena," said Chairman Cone.
Cone Inc. is part of the Omnicom Group Inc. Diversified Agency Services network of companies. Thomas Harrison, chairman and CEO of DAS, said that, "Today's announcement is a natural evolution of a long standing relationship between Carol and Jens and builds on the agency's positive client and financial results. Cone Inc.'s history has been one of innovation and industry leadership. In their new roles, Carol and Jens can continue to build on that tradition."
Carol Cone is a pioneer of cause-related marketing, and Cone Inc. has led an evolution to cause branding that has become a powerful strategy for businesses. Since its founding in 1980, Cone Inc. has created signature programs that have raised more than $500 million for various social causes, and involved public/private alliances for a host of Fortune 500 companies. In addition, Cone research reports have been cited by media for more than a decade as they have documented consumer and executive trends regarding cause- related marketing. The agency's brand marketing practice has built multimillion dollar new product categories in the fields of footwear, consumer packaged goods and apparel. Additionally, the firm's issues/crisis group has provided critical protection and reputation management to leading national brands.
Cone Inc., with 60 employees, saw growth of twenty-eight percent in 2004. The company's senior leadership team has been together for more than six years. Current clients include: Adobe Systems, the American Heart Association, ConAgra Foods, ECCO Shoes, General Mills, Intel, Jiffy Lube, Jockey International, the National Osteoporosis Foundation, Nestle Waters, PNC Financial Services Group, Starbucks and Wrigley.
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