Experion Systems Forges Relationship with Affinity Plus Federal

Press Release:

Experion Systems Forges Relationship with Affinity Plus Federal Credit Union

Press Release
News Article March 2005

MAYNARD, Mass., April 14 /PRNewswire/ -- Experion Systems, Inc. announced today the decision by Affinity Plus Federal Credit Union of St. Paul, Minnesota to deploy Experion's Loan and Deposit Account Advisors. Affinity Plus will use the automated advisors to help direct members to the resources available to help them reach their short and long-term goals. This unique tool will guide members in discovering which products will best help them meet their unique needs in the areas of loan and deposit accounts.

"As a credit union, our most important responsibility is to our members. We believe that Experion's advisors will help us strengthen the relationship we have with each member and allow us to continue to provide exceptional levels of member advocacy even as product lines continue to expand and gain in complexity," states Phil Smith, VP of Lending Strategies at Affinity Plus. Smith expands, "Advice technology will help members and staff determine which products and services best fit that member's individual needs."

"We're excited to add Affinity Plus to our growing list of customers. Choosing the right loan or deposit product can be a daunting task for members. Our Automated Advisors educate members and conduct a thorough needs assessment that results in an optimal product recommendation instantly. The member can then make an informed decision. That puts the added "plus" into their trusted relationship with the credit union," states Ross Blair, CEO of Experion Systems.

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