Marketing:
Customer Relationship Management Strategies in Financial Services
Business Insights
Market Study October 2004
"Customer Relationship Management Strategies in Financial Services: Achieving high performance and profiting from innovations in CRM"
Research has shown that over half of CRM projects fail to produce results whilst one in five actually damage long standing relationships. However when accompanied by appropriate training and organisational structure, CRM systems can have a significant impact on revenue. Customer Relationship Management Strategies in Financial Services: Achieving high performance and profiting from innovations in CRM is a new strategic management report providing a practical guide to the steps that are involved in successful CRM in financial services.
Published: October 2004 - Global.
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